faux saint laurent bagfaux saint laurent bagInside Amazon's Fake Review Economy Jake is not his real name. He - along with the four other reviewers who spoke to BuzzFeed News for this story - wanted to remain anonymous for fear Amazon would ban their accounts. They are part of an extensive, invisible workforce fueling a review-fraud economy that persists in every corner of the largest marketplace on the internet. Drawn in by easy money and free stuff, they've seeded Amazon with fake five-star reviews of LED lights, dog bowls, clothing, and even health items like prenatal vitamins - all meant to convince you that this product is the best and bolster the sales of profiteers hoping to grab a piece of the Amazon Gold Rush. Meanwhile, sellers trying to play by the rules are struggling to stay afloat amid a sea of fraudulent reviews, and buyers are unwittingly purchasing inferior or downright faulty products. And Amazon is all but powerless to stop it. Brian commented that his girlfriend was "having pain during sex and it was not because of me," and the supplements cured her. Sharon mentioned it was the "best and cheapest" option for female hygiene and health. Neither of the reviews were marked as verified purchases. A five-star review by D. Pham even says the boric acid "doesn't taste bad" even though the pill is not taken orally. (D. Pham also gave the floating shelf bracket five stars.) Another reviewer, whom we'll call Evan, is part of a private 10-person Slack channel and makes about $75 a month from reviews. He's left more than 150 reviews for items like weighted workout vests, 30-day hair growth pills, and car phone chargers. One reviewer, Devan, who asked to be identified by his first name only, however, denies any wrongdoing and doesn't mind being named. The college student swears he provides nothing but his honest opinion and thinks incentivized Amazon reviews aren't a scam. He did not know incentivized reviews violated Amazon's terms of service until BuzzFeed News told him. In its seller marketplace guidelines, provided to BuzzFeed News by a third-party seller, Amazon says that sellers "may not offer compensation for a review, and you may not review your own products or your competitors' products." Sellers can "ask buyers to write a review in a neutral manner," without asking specifically for positive reviews, or "ask reviewers to change or remove their reviews." And yet all of these behaviors persist. Feldman thinks Amazon could do more to tackle fraudulence on the platform: "From one side, Amazon started this business, and they're inviting people in to sell on their website. Amazon is looking out for the system as a whole, and not for me, which I understand. But, at the same time, what do you do when someone's making a living off of it?" Whaley paused for a while when asked what more Amazon could do to keep reviews off the platform. "The fake reviews and sales are so intertwined now. I don't know how they can get rid of it. It seems hopeless. The reviews process was amazing when they started it, but it's been so corrupted now," she said. faux saint laurent bag
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