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designer bags cyber mondayWhat Happened Indeed It would appear that Amazon have taken on board the academic literature suggesting that burstiness is a feature of review spammers and deceptive reviews (e.g. this excellent paper by Geli Fei, Arjun Mukherjee, Bing Liu et al. ) and that it is right to interpret a rush of consecutive negative reviews close to a book launch as suspicious. Reviews by day So, it is perfectly legitimate to ask whether the 'What Happened' reviews were manipulated through 'planting' of 'fake' 5 star reviews written for financial gain or otherwise incentivised e.g. in exchange for a free copy of the book, which would circumvent Amazon's Verified Purchase requirement. With my investigative linguist hat on, I'm wondering if there are any linguistic patterns associated with this irregular – and potentially deceptive – behaviour? (If there are, these could be used to aid deception detection in the absence of – or in tandem with – non-linguistic 'metadata'.) A line of fake review detection research has confirmed linguistic differences between authentic and deceptive reviews, although the linguistic deception cues are not consistent and vary depending on the domain and the audience (see my brief overview in this paper). Since we don't know the deception features in advance and no ground truth has been established (i.e. we don't know for sure if there was a deception), I'm going to use two unsupervised learning approaches appropriate for unlabeled data: factor analysis, to find the underlying dimensions of linguistic variation in all the reviews, followed by cluster analysis to segment the reviews into text types based on the dimensions with the hope of finding specific deception clusters. If there is a text cluster that correlates with 'burstiness' – i.e. occurs more frequently in the reviews closest to the book launch date and/or occurs repeatedly within a short time frame – then that would suggest there are specific linguistic styles and/or strategies correlated with this deceptive reviewing behaviour. The existence of such a distinct deception cluster would strongly suggest that Clinton's PR team gamed the Amazon review system (understandably, in order to counter the negative campaign against the book). Alternatively, different reviewing strategies might be distributed randomly across the review corpus and unrelated to its proximity to the book launch date. This would weaken the argument that linguistic variation in the reviews is a potential deception cue. The two scenarios are illustrated in Figure 4 below: My prediction? Surely, Hillary Clinton's PR team would not so be so brazen as to solicit fake positive reviews in bulk and in an organised fashion. Yes, there were a disproportionate number of reviews written in the first few days but I believe this was a spontaneous groundswell of genuine support. I do expect there to be a few different types of linguistic review style, reflecting the different ways in which books can be reviewed (e.g. focus on book content; retell personal reading experience; address the reader – these are some of the review styles I presented at the ICAME39 (2018) conference in Tampere). However, if the support is spontaneous I would expect these review styles not to be correlated with burstiness or other deceptive phenomena but to occur randomly throughout the month. Check back here in a few days for Part 2: Results and Discussion! designer bags cyber monday

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