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designer bags cyber mondayThis article outlines ways on how you can spot fake Amazon reviews.
When was the last time you bought something of value, without looking at the reviews? It is becoming very rare to buy a product or service without doing so.
Before discussing review manipulation tactics, it would be wise to see what Amazon has to say on the matter. Amazon's review policy (image below) is clearly outlined, and can be found under the site's community guidelines. The list rules out a broad list of actions that would wrongly influence a product's ratings.
Since 2015, Amazon Reviews groups on websites like Facebook have taken the place of the paid reviewer. While Amazon and other platforms have been cracking down on fake reviews, counterfeiters have been focusing their attention on social media. Far less regulated, before driving their customers back to ecommerce for the sale.
Amazon fake review request on Facebook
Of course, there are always exceptions. The seller in the image above can be seen offering a 107% refund of their product's price for reviews. Postings like this are not just offering free products as quick workarounds of Amazon's rules, but are clear financial rewards.
A real review will, in general, be a critique of the performance of the product. If lots of reviews simply state feelings and excitement: "it's marvelous" or "I can't wait to show my partner" perhaps it's time to look at another review. Usually a review will at least explore the possibility of a negative side, too.
Conclusion
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